At some point you’ll meet an employee, consultant, customer or even a founder that I like to call the “Idea Guy.” Overzealous by nature, he pitches you on the greatest idea-of-the-day. New ideas are viral by nature and can get people excited and motivated to work. He feeds on this excitement.

“Check out what competitor Y is doing…we could add this to our offering?” “It would be great if we could also do this, this and this.” “I’m all about synergies.” “I know such and such, let’s do a deal with them” And on and on.

Ideas are great, but they can’t replace good, hard work on even one simple idea. An idea is 1% of the equation. Hard work is the other 99%.

If you follow the Idea Guy’s lead you’ll be stretched in a million directions. You are far better off to rein in the Idea Guy and focus on core value ideas. Use his motivation and focus it on COMPLETING projects before starting on new ones.

This entry was posted on Wednesday, May 12th, 2010 at 9:30 pmand is filed under Guide. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.