We are changing the focus of our blog from the standard, boring pitch about our company you’ve seen on almost every other company blog. We’ll still cover some company news, product releases, product features that we think you may like.

What we really want to talk about is what we’ve learned since 2001 growing our company, getting in to retail, working with large OEM companies and international resellers. We want to talk about the ins and outs of the what we see in the software and technical service business. Building software, doing deals, positioning and beating the competition.

There seems to be a lack of traditional software companies talking and engaging their customers. We hit a point where we felt like we were always asking something of our customer base and not giving enough back.  We hope we can give you some useful insight and encourage you to engage with us if you agree or disagree.

This entry was posted on Tuesday, March 23rd, 2010 at 10:38 pmand is filed under FreshCrop News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.